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Advertising For Your Mmorpg Guild

December 19, 2018

Guild recruiters cannot be shy. Post in recruiting forums, erect a guild Web site, use in game recruiting tools, such as those in EQ2, these activities all promote your guild and you probably should avail yourself of them. However the fastest, cheapest, easiest most effective way to get new members for your guild is to simply ask in a general chat channel.

Before You Hit the Chat Channels You Need to Know…

…what benefit people will receive by joining your guild and at what cost? Do you provide help with grouping? Do you help people level? Are you a PvP guild? If so what kind of PvP guild? If you provide groups for members is joining guild groups required? If you help people level, is helping other members required? If you are an MMORPG PvP guild, does this mean you don’t do content or that you do organized battlegrounds?

Once you know the major benefit of joining your guild, create your message around that. Know the cost however, because you’ll need new members to understand that if you want to retain themmore about that in my next article for PlayerVox.

To construct your message take the big focus on your major benefit and combine it with one of two possible actions you want the interested party to take:

1. PST for membership info. Contact you immediately in (PST for Please Send Tell is fairly universal).

Be prepared to answer questions and potentially talk to multiple people at the same time. I like to either use a text file to cut and paste common answers, or setup macros when available.

2. URL. Save yourself a lot of typing by sending people to a special recruiting page setup in advance. Lazy people won’t take the time to go look however, so if you are zerg recruiting, don’t use this method. Using a Web page is ideal if there is a lot of information for potential members to consider.

* Present your guild as active and up-to-date. Do NOT send potentials to your inactive guild forums or glommed together site for info. Instead create a special page just for potential new recruits.

* Get the easiest URL possible. Example: “s1.guildcafe.com” is the domain name I use for the Section One guild.

* Always use the http:// so that people understand it is a web site you want them to look at.

Recruiting Message Samples

Helper PvE guild:

Learn the ropes and level fast with XYZ guild. PST for membership info.

Guild with funny people:

Laugh your way to level 50 with XYZ guild. Casual players welcome. PST for membership info.

Guild with serious PvErs:

XYZ guild seeks pro-PvE members. Do dungeons right with us. Ventrilo required. PST for membership info.

End game looters:

The PvE veterans of XYZ raid guild LFM for teamwork and achieving long term goals. http://www.blahblah.com

Adult social guild:

Like to play and chat? Join the lively world of XYZ guild on Ventrilo. http://www.blahblah.com Not kid friendly.

Crafting guild:

Attention crafters: Join with other crafters in XYZ guild to build an economic powerhouse and rule the server. PST for more info.

Player-killing guild:

Join for the Rep. Stay for the people who’d rather fight than switch. RPK all the way. PST for membership info.

Advertise, but don’t spam

Some old fashioned net-etiquette should be employed while advertising in chat channels:

* Use appropriate channels. Find out what channels are acceptable for guild recruiting. It’s different in every game. For instance, in Guild Wars, one uses the all channel. In some MMORPGs the regional chat channels are acceptable. Some games have special recruiting channels.

* Keep it short and sweet. Don’t attempt to explain every membership detail in your message. Things scroll away fast and people don’t have time to deal with long textheck, they don’t even read quest descriptions most of the time! More on this later.

* Don’t spam. The reason you repeat your message is to give busy people another chance to read it as well present yourself to new people who haven’t seen it. It is not to bore and aggravate people with your endless droning of e-garbage.

o How often you repeat your message is game dependent. In games like WoW, EQ2 and Vanguard, the number of new people coming into and going out of a channel is small, so repeat sparingly. Observe how frequently others repeat and repeat less than they do. If you get complaints, reduce your frequency even more. Being perceived as spam will get you on people’s ignore-list.

o In Guild Wars where people hop in and out of districts constantly, your best bet is to move around from place to place, repeat your message once per district then move on, repeating your cycle every five minutes or so.

* Change it up. Vary your message from time to time, test new messages, be clever, entertain. Boring messages equates to a boring guild.

Advertise eloquently…

…or at least avoid looking stupid:

* DON’T USE ALL CAPS.

* Do not load up your message with **l337** symbols and other #$%^& crap. Your potential recruits don’t have time or desire to decipher, so just use plain English.

* Stay away from over-used terms so ubiquitous that they are now meaningless. Ever seen anyone advertising for unfriendly, immature and inactive members? Almost all guilds are friendly, mature and active, so don’t use up precious space talking about it.

* Use goood speeling. You may not care about every day chat spelling and grammar, but nothing makes you look more like a stupid n00b than spamming the same error over and over. Check it first then store it in a macro or text file.

People want to join guilds that are active. They like to be able to login and find things are happening. One of the best things to do recruiting-wise is put together PUGs, then pitch guild membership to the better players.

You can take this idea a step further by organizing server events and advertising them in spam. Depending on how much creativity the game supports you can do a lot. Character weddings, PvP king of the hill events, PvP tournaments, PvE and PvP raids, crafting fairs, scavenger hunts, races and costume contests are all popular.

Worst Guild Recruiting Spam Ever

XYZ GUILD RECUTING friendly active players. All levels, races, classses and ages. Mature PvE and PvP. Have hall and cape. –

This is a pretty typical zerg guild spamhard to read, packed full of errors and easy to ignore. It attempts to attract people by sounding friendly, but undermines itself by trying to be all things to all peoplewhich equates to nothing for nobody. If you want to offer zillions of players a temporary spot in your revolving door clan, use this ad. (The have hall and cape is a Guild Wars thing. Since every guild has those, it amazes me that people even mention it. If they advertised a guild hall with all perks or silver cape that would be different.)

XYZ guild looking for members. 50 gold paid on joining.

Why not just say, attention leeches, come get 50gp then leave me for another guild If you are this desperate for members, consider calling it quits and joining an established guild.

UberAwesome guild looking for members. Raiding right now, come get your endgame loot!

This ad isn’t much better than the previous one. It’s just another opportunity for people to leech off your generosity. Inviting people to join your raids is a good way to impress people, but it’s best to keep those opportunities and your recruiting separate.

Conclusion

Don’t be shy! Speak up and use chat to let people know that you’re out there. Be wise with your messages, don’t abuse it, and you’ll be rewarded with plenty of interest.

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A Quick Guide To Expat Shield

December 15, 2018

While British vacationers and expats are out of the country, they often cannot access exclusive UK web content. Expat Shield creates a virtual private network, or VPN, which then issues a UK IP address to the user. British citizens who are abroad, with their newly-issued UK IP address, may then view restricted websites. Advertisers may also take advantage of this program by marketing to British citizens in other countries.

Expat Shield is compatible with Windows XP, Vista, and Windows 7. This free program protects personal information, maintains privacy, and allows the user to access all web content. When a user launches the program, they are immediately given a UK IP address, secured with HTTPS encryption. The IP address is hidden for privacy while the user surfs, which protects the user from identity theft. The IP address also allows the user to access all content privately, bypassing established firewalls.

From Expat Shield, users can view websites and make VoIP calls. Users might set up a personal VPN, but complications and costs are prohibitive. This software sets up the VPN for no cost, with no log-in requirement, and no configuration requirement. From there, users may watch popular UK-restricted programs, like BBC iPlayer.

Since the download is free, Expat Shield depends on advertising revenues. Advertisers who use the program can market to a lucrative audience. Studies show that most expats are younger men, and they make two to three times as much money as they would in the UK. Expats, therefore, have greater freedom to travel, and larger disposable incomes, than other British citizens living at home.

To begin the process, advertisers are given a thorough review of their audience. Advertisers design appropriate marketing, which then receives placement on the program bar while users browse through websites. The marketing environment is less cluttered, because the software purposely displays a low number of advertising units. Therefore, advertisements have a better chance of being viewed by a wealthy demographic.

Expat Shield displays advertising based on users’ browsing context. Ads will be shown in an array of styles and sizes, on the start-up page, as well as on other pages. Advertisers may also request that their marketing be displayed above the page, or above fold, when users browse premium content. Premium pages include search engines and social networking sites.

Advertisers can market products and services in several ways. Advertisers may start by targeting advertisements toward a specific domain, placing their ad above the page. Or, advertisers may market according to day-part patterns, which entails targeting to certain demographics at certain times of the day. In addition, the program may present advertisements based on search engine queries, and may adjust targeting based on web-surfing behaviors and customer demographics.

Expat Shield protects user privacy while allowing users to access unlimited web content. Advertisers may use the program, and its variety of marketing offerings, to target a demographic that typically has an abundance of disposable income. The program is free to download, and is compatible with most current Windows operating systems.

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Advertising Career Overview

December 10, 2018

Students with degrees in advertising will find a competitive job market. Competition for jobs in advertising is tough because this industry customarily attracts more jobseekers than there are job openings. The draw towards this industry is the multimillion-dollar campaigns, and the glamour surrounding the promotion of products and the clients it represents. According to the Bureau of Labor Statistics ( http://www.bls.gov/ ), non-supervisory workers in advertising and public relations services made $633 a week on average in 2004. Companies in the advertising and public relations industry arrange advertisements for other companies and organizations and propose campaigns to encourage the interests and image of their clients. This industry also includes media representatives, radio, television, and the Internet. It also includes display ads, direct mail, billboards and other tangible media. The demand for educated advertising professionals is on the rise as technological advances give advertisers more options for the media on which they advertise.

You can earn an advertising degree at public and private colleges and universities, as well dedicated technical schools that offer career specific programs. Specialty schools often offer two-year degree or certificate programs in advertising. Traditional four-year college and university programs offer advertising programs within other majors such as communications, business or art programs. Most people starting out in an advertising career will be required to hold a bachelor’s degree with a liberal arts background. Bachelor’s degrees are not required for entry-level positions in the creative department. Assistant art directors, for example usually need at least a 2-year degree from an art or design school. Although assistant copywriters do not need a degree, obtaining one helps to develop the superior communication skills and abilities required for this job. Entry-level positions in the industry include account management, media coordinator, or market research. Internships, in conjunction with your education, will help you get a job when you graduate. Completion of an internship is often a necessary requirement for many advertising firms. In addition to an internship, course work in marketing, design, statistics and accounting can help get you ready for employment in this field.

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Future Trends In Outdoor Digital Advertising

December 2, 2018

Thanks to the advancements and developments in our technologies, advertisers and marketers can create better advertising techniques and strategies wherein they have dozens of new opportunities and possibilities for reaching and communicating with the consumers better. Outdoor digital advertising provides advertisers with one of the most targeted and powerful ways of reaching consumers. It is able to extend the reach of TV and can serve as a middle media that drives consumers to a website or motivate mobile download, e- browsing, e- commerce and permission marketing. One of the benefits of this medium is that Digital Media such as LCD or plasma even Digital Bus Advertising are located where people shop, wait or travel wherein it can present the message to a targeted audience at a particular location and time.

Worldwide outdoor digital advertising will grow at a compounded annual growth rate of 15.2 percent from 2011 2016 thus making it the third fastest growing media around the world for the next five years. Outdoor digital advertising will be able to drive the strong growth rate for other out of home advertising, such as billboards, and advertising in general. Revenues for outdoor digital advertising is also expected to double from $2.6 billion to $5.2 billion between the year 2011 and 2016 while out of home advertising revenues will increase by 46.8 percent from $28.3 billion in 2011 to $38.6 billion by the year 2016. Outdoor digital advertising revenues are also growing fastest in Asian countries. The increase of traditional out of home advertising such as billboards can be attributed to the proliferation of new advertising surfaces on the sides of buildings as well as more sophisticate management of Subway Advertising.

Advertisers, marketers and advertising agencies can achieve their branding, merchandising and awareness goals through outdoor digital advertising. 4.2 million Digital media will be installed by 2012 and 5.2 million by 2013 and 6.3 million by 2014 in North America alone.

Outdoor digital advertising also ranked highest among consumers who considered advertising interesting and attention grabbing. 53 percent think that digital media is interesting while 63 percent think its attention grabbing. These digital displays can also be found in a broad range of venues such as shopping malls, grocery stores, gas stations, movie theaters, airports, hospitals, offices, restaurants, clubs, elevators, and transit systems. Outdoor digital advertising spending also ranked 8 among all media segments which shows how much it matters to a lot of advertisers and marketers.

Outdoor digital advertising is becoming a more powerful medium because it gets proven branding, merchandising and call to action results. Its location is also an added advantage along with its measurability. It can provide demographic targeting and better time placement plus its cheaper than other mediums. There is an ease of flight planning and purchase plus a growing inventory if networks, locations and displays – which provides better advertising opportunities. It can also be used along with other digital marketing channels and it is able to effectively capture the consumers attention. Expect the future of outdoor digital advertising to be bright and vibrant.

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Learn The Best Way To Advertise On Craigslist Nationwide & Legally

November 30, 2018

Years ago, it would be truly simple to make good money just by advertising on Craigslist nationwide. Now, the popular classified ad site cracked down on marketing in multiple cities. Today, web site owners need money to use ad agencies and/or buy expensive computer software, phone verified accounts, and proxies to get their advertisements posted countrywide. Still, this is prohibited and can even result in you also getting a lawsuit filed against you. However, there remains an effective method to advertise on Craigslist nationwide without needing to resort to infringing on one of their rules or without needing to try and do any of the ad circulating yourself. The pleasure of it all is that Craigslist accepts this approach.

Using this idea doesn’t force you to rely on a Craigslist ad poster and give them hundreds of dollars up front each time you organize a national advertising campaign. You never again have to trouble yourself about getting a lawsuit for playing a role in it. You don’t have to buy pricey posting computer software. You do not need to buy PVA’s to fool Craigslist. You need not work on anything unlawful at all. Your ads will not be related in any way to each other and appear completely normal to Craigslist. As soon as you set the process up correctly, your advertisements will get distributed automatically all throughout the nation without you needing to lift a finger to do it yourself or having to pay someone else to do it without knowing if it will sell or not.

Step 1 – Offer commissions on your products & services.

Have sellers help you reach this objective. Get a good affiliate program management system for your site or an alternative kind of alliance of your own that you can depend on to pay your sellers. By way of example, there are a lot of business owners who have precious merchandise that want to work with Ebay sellers. These Ebay affiliates help them persuade consumers to buy their items & the person who owns the product gives the Ebay partner a percentage of the money. You will be doing something really similar on Craigslist.

Step 2 – Unveil your Craigslist referral program on your site and have Craigslist advertisement templates all set for them to use.

With your website, you can have a partner signup page that explains you are looking for Craigslist sellers and reward them with a 50% cut (to provide an example) on every sale. You can give them ads already prepared that your agents would use to market on Craigslist a couple of times each day. It will be popular. When you have a program that explains how people can get paid just for posting regularly on Craigslist, you will get people paying attention.

Step 3 – Spread the word that you are wanting sellers.

One of the most effective techniques for getting partners is with article marketing. Doing it properly, you can increase your global establishment of agents by having a high number of articles being read by tens of thousands of article network & search engine readers. As an example, after having 20 articles marketed that motivate readers to become your affiliates, you can automatically begin getting partners registering, taking advantage of your Craigslist advertising templates, and have them advertise on Craigslist nationwide for you without you having to lift a finger.

The more articles you market, the more advertisements you can have selling your company countrywide. You will no longer have to worry about Craigslist or anyone else shutting you down. You overcome the issue of Craigslist users flagging you and having all of your ads go down at the same time. It is now all honest. Now, you can start enhancing your exposure automatically and help people make a second income.

The set back is the time and effort you’ll need to have a fair number of good articles working for your website & putting it all together at first. This isn’t for marketers trying to advertise affiliate services and items in the employment section to mislead those looking for a job. Not only is this pathetic, but Craigslist hates that. Even if the idea to advertise nationwide this way is going to take time, the reward will be the answer to the question that so many Craigslist marketers ask all the time: The way to advertise on Craigslist nationwide. You no longer how to exclude Craigslist from your marketing.

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