Advertising Jlhongm

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Why Mobile Advertising Practices Are Increasingly Implemented

January 15, 2019

Mobile Advertising practices are increasingly adopted and implemented by emerging as well as established brand owners. SMS Advertising is becoming one of the latest trends of brand promotion for brand owners and advertisers. Affordable and targeted in nature, Mobile SMS Advertising is one of the easiest means of conveying the brand message to target customers. In this article, let us take a look at some reasons why mobile advertising practices are increasingly adopted by brand owners-

Tremendous increase in number of mobile phones- Today, almost everyone has a mobile handset. There are also various individuals who possess more than one handset. The craze for mobile phones as a portable communication device keeps increasing day by day. Brand owners avail of this opportunity by utilising the same mobile phones as advertising mediums for lakhs of customers. Also an affordable practice of brand promotion, advertising through mobile phone effectively communicates the brand message to those targeted customers who can benefit themselves from the brand messages.

Secondly, the launches of smart phones and embedded applications with various mobile phone devices have enhanced the craze of modern customers. A mobile phone is not just a communication device in todays world. Music, games, camera, internet and various applications are some embedded features of modern mobile handsets. Advertisers ensure that their brand messages reach those customers who continuously get themselves attached with their handsets (as their extensions). At one point of time, these customers will go through the brand message. If interested, they will consider of buying the product, if otherwise, a delete button helps them get rid of the unwanted message in their inboxes. The advertiser should hence provide an interesting brand message through the mobile SMS advertising campaigns. The brand message should be influencing enough to motivate those customers who read it through their own handsets. Brand advertising requires some tricks and tactics. Advertisers should therefore keep themselves updated about which trend and tactic of brand promotion can be used to influence customers buying behaviour.

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Advertising Agencies Have To Adapt With New Media

January 9, 2019

Advertising agencies have dramatically changed over the last twenty years thanks to the Internet and online advertising. Most businesses realize the importance of getting online and using the hip new methods and processes associated with forms of Internet advertising.

Few could have imagined in the early 80s what role advertising agencies would take on today. The Internet has changed the way we live and do business. It has forever changed consumer habits. What was once the lifeblood of advertising, newspapers and magazines, is now on the decline and has evolved from direct response advertising to branding.

Advertising agencies have added such methods as search engine positioning, pay per click marketing and social media marketing to their arsenals. Not only do agencies develop video ads for television slots, they now create video ads for the internet and viral videos for YouTube.

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Keys To Successfully Running An Affiliate Marketing Business From Inside Your Home

January 5, 2019

An affiliate marketing business has no limits. A company can always get bigger and an affiliate marketer can always make more money. Even running a business from your home will not limit you in any way whatsoever.

It is not an easy task to start an affiliate marketing business. The industry may have an unlimited profit potential but that does not mean that you can buy a computer and instantly start earning cash. Learning is the first step to becoming a successful affiliate marketer and the learning process must not be overlooked.

Where do you start?

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Find Best Advertising Institutes In India

December 31, 2018

Advertising is a type of communication done through various media by industries, non profit organizations, business firms, individuals etc. Advertising actually informs and educates target audiences about a particular brand or service and influence them.

The job in advertising requires researching the client products and services, identifying the USP, briefing the team, coordinating with team and client, understanding the audience and delivering the best.

Advertising is one of the most important tools of marketing. People who are creative by nature can find advertising as their dream job. Today there is huge range of products and services in India. So advertising companies are hiring professionals to balance with the growing need.
There are professional training advertising institutes in India that offer diploma courses in advertising. Every company, organization use advertisement to promote their brand. Advertising job demands for qualifications and one can find a range of degrees and diploma courses available on journalism, mass communications and even public relations in advertisement.
Different types of advertising courses are offered in advertising institutes to cater to the specific needs of the field. The most popular among them are Diploma in Advertising, Diploma in Advertising & Communication Management, Diploma in Advertising & Marketing, and Diploma in Commercial Arts & Advertising. Some of the Advertising institutes offer Post Graduate Diplomas like PG Diploma in Advertising & Marketing Communication and PG Diploma in Public Relations & Advertising. Certificate courses of different duration are also available in this field.
The institutes offering the course are Futuristix Media Communication Centre, Sadhna Academy For Media Studies, Atharva School of Business, National Institute of Event Management, Delhi Film Institute, Genesis Institute of Business Management, Mass Co Media, Gecko Animation Institute, Apeejay Institute of Mass Communication, National Institute of Creative Communication etc.
As the communication and marketing technologies are growing, the advertising career is also growing. In return, it is opening vast opportunities for the talented advertising professionals. One can find job in Television, Newspaper, Websites, Radio etc.
In India, a career in advertising is booming. Advertising jobs have become quite popular. Youths having the desire to do something different are thronging the world of advertising today. Not just in India, but this career is highly in demand internationally.

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Impressions, Clicks And Conversions With Right Keyword Bid Strategy

December 25, 2018

Success of pay per call is dependent on 3 most important factors, which are impressions, clicks and conversions. With the amalgamation of these three factors the PPC campaign can effectively increase the ROI. In order to achieve success a right keyword bid strategy must be implemented. Searching the high traffic keywords related to business, bidding them and using them effectively to promote and generate leads forms the basics of keyword bid strategy.

According to the research made by Google, its been proved that credit for maximum conversion goes to mobile users. Consumers are smart and search for what they need on mobile internet, where specific keywords leads them to the related landing page. By easily clicking the desired product or service the purchase is done or the company professionals contact for providing assistance. The concept of PPC is based on impressions, clicks and conversions. Marketers are able to track the campaigns success by calculating the call generated by per impression, click and conversion.

What is the right keyword bid strategy?

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