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Advertising Post-testing

October 20, 2017

The projective techniques are used to overcome the barriers of rationality, logicality and politeness, which often play an important role in case of direct questioning. In direct questioning people often tend to give politically correct answers that are considered right by many. Also they try not to hurt the researcher and thus avoid negative answers. In case of projective techniques, an indirect approach is adopted. Instead of asking questions, the respondents are subjected to different test. These include the associations test, sentence completion test and thematic appreciation test.

Association tests attempts to get an immediate response to a stimulus such to get an immediate responses to a stimulus such as a word or picture by asking the respondent to say the first thing that comes to his mind. Sentence completion tests are an extension of the association test. Here the respondents are given incomplete test use pictures, which are shown to respondents. They are asked to tell stories about the pictures. These descriptions and interpretations are analyzed to find out about their attitudes.
In depth interviewing the respondent is first put at ease by the researcher while he tries to build up a rapport with the respondents. Then the respondents are asked leading or probing questions to bring out his underlying subconscious reaction to the brand or organization advertised. The questions are never structures and the interview is always conducted in a free and cordial manner. The flexibility and freeness brings out many facts. Which usually are hidden beneath the conscious mind of the respondent? Depth interviewing needs to be conducted by highly skilled and trained psychologists to be able to fully explore the attitude of respondents.

One often face the problem of artificiality a while conducting pre-testing. This problem is easily overcome during post-testing. Post-tests attempt to measure the actual effect of real advertisements in real situations. This is a more practical approach to measure the effectiveness of car mat advertisements. Different types are conducted as part of post-testing advertisements.
Whatever the purpose of a car mat advertisement, its first task is to be seen, read, or heard. Every advertisement uses some means or other to get attention and hold it. Here comes the first big hurdle recognition. This is simply a matter of identifying an advertisement that one has seen before. Recognition is a necessary condition for effective advertising. If advertisements cannot pass this hurdle, it will probably not be effective. Recognition tests are usually used for print ads.

While many types of recognition have been designed for the car mats advertisements. The starch recognitions test sends newspaper or magazine to respondents and then sends interviews to conduct the tests. Starch tests usually finds out the recognition rates of various elements of the ads like the visual or illustration, headline, logo, body copy, color, size, shape etc.

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Take A Look At Signs Business Kansas City

October 16, 2017

Kansas is a wonderful city offering an extensive range of business opportunities. If you are one of those aspiring entrepreneurs, you have umpteen ways to make sure that your business flourishes. One way to advertise your services are sign boards and if you feel that your signs have become quite outdated, its high time you looked for a competent signage manufacturer who can supply you with excellent products that will make your prospective clients look up and take notice.

Although there are many signage companies in the state, most of them provide you with very poor service and they even get away with it as you are unable to meet them directly. It is always better to go for a good local firm that will offer a wonderful range of signage products to select from. Some companies even offer custom made signs which is indeed excellent as far as advertising is concerned. A first rate sign company in Kansas City even helps you to include your logo on it.

So it is important that you take time to browse and find out the best local signage manufacturer that suits your requirements and offer solutions right within your budget at the same time. Most of these companies will have an excellent customer service team that caters to your requirements and ensures that the products are delivered on time. They even give valuable suggestions regarding design and ensure that you finally choose something that is apt for your business. Remember that creating signage requires experts who have extensive knowledge, precision, experience and the right skills to get quality results.

The main aim of a reputed sign company will be to create and design your sign board in such a way that it not only appears appealing to the eye but also provides good boost to your products leaving an indelible mark on the mind of the viewer. So go ahead and search for the perfect signage company that can cater to your whims and provide you with the best results that will go a long way in successfully advertising your business. Just ensure that you spend enough time choosing them as don’t need to regret later after choosing a firm without doing proper homework. You can look for a company that offers custom solutions right from creating signs to installing them properly in your business premises.

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Why Pay per Click advertising is important for your business

October 9, 2017

Pay per Click Advertising, or its short form, PPC, is a good way to promote your business or website on the internet, since it will help you to get targeted traffic to your site, and, therefore, increase your sales.

The leading PPC platform, with approximately 75% market share, is Google AdWords. It works in two different sections, the search network and the display network. The first one permits you to announce on Googles result pages. The Ads will be displayed either on the right hand column or at the top of the search results. The main advantage of making your online marketing using the AdWords platform is that you will actually attract for you web site potential clients that are searching for exactly what you offer. This is what makes the PPC advertising different from other types of online marketing. The advertisements are showed in order to fulfill a demand. That is why the results are great and come fast.

The display network, on the other hand, allows you to promote your site or product on hosts’ websites. In this case, the Ads can be published in text, banner or video format. This is also a good way to build your brand on the internet and become famous among the users. In order to get the best of the PPC benefits, you can target your advertisement demographic and geographically. This method will ensure that you are going to promote your services among people who are more likely to become consumers and also to make people know new products or services that they would not search for.

The PPC advertising help you to make your website be displayed on the top of the search engine result pages faster than a SEO service would do. The traffic on your website will increase immediately, but to take the maximum profit of a PPC campaign, it is important to offer users services and products that they are able to buy online or at least enquire about.

This is the best option for ecommerce sites, but maybe a not so palpable choice for the service industries. However, even if the campaign to not represent a immediate profit for the service industry, the increase on the number of access can be turned into real clients if you encourage user to enquire online. Maybe you will have to offer some advantage to the user first to make the deal later.

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Sharon Slams Hayden Anew Over Billboard Ad

October 4, 2017

Megastar Sharon Cuneta did not mince words on Sunday when she addressed anew an issue involving her controversial Marie France billboard ad. Cuneta noted that it doesnt make sense that Marie France would put up a billboard with her altered photos and risk ruining both their reputations and credibility. She said they are not stupid to do that.

You come out with a billboard like that and then you see this girl on TV shows like The Buzz or Star Power every week, tapos iba yong itsura. Parang ang laki laki ko naman sa Star Power tapos sa billboard sobrang liit ko, sino po bang mag-mumukhang tanga doon, di ba? the megastar said, referring to a singing competition shes currently hosting.

Napakalayo ba ng itsura ko doon sa after picture dito sa nakikita ninyo sa TV?

According to Cuneta, she is picky when it comes to accepting endorsements and that when she endorses a product or service, I have to believe in it. She said she would never deceive the public. She said endorsers are also made to sign something [because] there has to be truth in advertising.

She also pointed out that all her photos were done by noted photographer Raymond Isaac, who is known for his ability and honesty.

Walang dinaya doon. Bakit? Kasi po its a series of billboard na lalabas over the coming several months, yong progress ng weight loss kohanggang you reach the ideal weight para makita na its working and its gradual, she said.

I can assure you, and God is my witness, those pictures are not altered to make me look thinner than I was at that time, she added.

She said she is not surprised that her detractors are making up these controversies. Lets just say, puwedeng competitor, puwede din na isang tao with an ax to grindMahirap magsalita kasi ayokong pumatol sa isang hindi kapatol patol.

Sharon vs Hayden

Cuneta recently lambasted former celebrity doctor Hayden Kho after he allegedly took a swipe at her billboard on Twitter. Kho is the boyfriend of Dr. Vicki Belo, owner of the Belo Medical Clinic. The target of her fury was this statement made by Kho last January 28: Theres a billboard ad in EDSA developed by advertisers who think consumer are stupid. Guess.

The megastar believes that Kho was referring to her controversial Marie France billboard. Kho has already made a denial that he was referring to Cunetas billboard. Kho said Cunetas statement was quite a wounding tirade from someone I respect. Ironic, really. Very ironic.

Despite the denial, Kho is not yet off the hook as far as the megastar is concerned.

On Sunday, Cuneta said she got a piece of information saying that Kho, the central figure in the 2009 sex video scandal, was referring to the billboard of Joel Cruz of Aficionado Perfumes that came out in July 2010. She wondered though why it took Kho 7 months to react to Cruzs billboard.

She also noted Khos timing. She said he made that post when rumors about plans to remove her billboard along EDSA began to circulate. Cuneta also countered, I dont understand. Whats ironic is that he respects me and that I have to treat him like this? I dont treat people in a bad way unlessI know how to protect myself. There are times na kailangang tahimik ka lang pero there are times na you have to stand and fight for yourself.

During the interview, she also brought up the 2009 sex video scandal. Her daughter, KC Concepcion, was dragged into the scandal.

If he respects me so much, bakit nadamay ang anak ko? Cuneta said. I think that time lagi niyang tinetext ang anak ko. I never said anything kasi alam ko ang totooalthough nakakainis ma-associate sa ganoong issue ang isang bata na alam mong pinalaki mo ng ubod ng disente.

She also noted that it was so convenient for Kho not to name the billboard he was referring to, so that later on he could easily issue a denial when confronted.

Nonetheless, she thanked all her detractors because people are now talking about her billboard because of them. Effective na effective ang endorsement. Parang nataranta kayong lahat ng bonggang-bonga.

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Chimney Liner Reviews For The Do It Yourself Installers

September 29, 2017

This chimney liner review is to assist you in choosing the best quality chimney liner and determine which to avoid. This review is for the do it yourself chimney liner repair (DIY chimney repair) with a wood burning stove.

How can anyone know which chimney liner is best? This chimney liner review looks at three leading brands. All names are the trademarks of the respective companies.

The review is of three basic liners and the three top end liners. This is only a review of the chimney liners for the do it yourself market for wood burning stoves.

Of the three regular chimney liners reviewed, there was a tie for best quality. For DIY home owner installation, there is only one choice. The overall winner is ChimneyLInerDepot.coms FlexKing Pro. This chimney liner review will show why.

The six chimney liners reviewed are:

FlexKing and FlexKing Pro from Chimney Liner Depot

ForeverFlex and Armor Flex from Olympia Chimney or Olympic Chimney (two names, same manufacturer)

HomeSaver Ultra and Homesaver UltraPro from Copperfield

The result of this review is as follow. Of the basic models…

FlexKing uses 316 Ti (0.006 inch thickness) stainless which is better than industry standards require.

ForeverFlex is similar in quality (uses 304 stainless, 0.006 inch thickness) but is lacking for the do it yourself market. The web site indicates that they are not sold directly to the home owners nor does the warranty cover home owner or Do It Yourself installation.

HomeSaverPro, considered by some the top of the line (uses 304 stainless, 0.006 inch thickness), is lacking for the DIY market. The warranty is only for professional installation. The product is not available from manufacturer for DIY installation.

Of the top grade liners…

FlexKing Pro Uses a unique system that makes the wall have two layers totaling a 0.016 thickness. Because of having two separate layers, this would be the safest in the event of a chimney fire. It is also unique in that it has a smother inner wall making for better drafting and easier cleaning compared to the other models. Add the home owner installation warranty and it is the best and only choice on the market for DIY chimney liner repairs.

Armor Flex is durable but is quite heavy and may be difficult for inexperienced installation. The warranty requires professional installation. It is made with .018 stainless in a design that is flexible, with no memory.

HomeSaver UltraPro Uses 316 Ti, o.oo5 inch thickness stainless steel. Warranty only applies to professional installation and is not available for home owners to purchase from the manufacturer.

The metal: 304L stainless steel is adequate for wood burning chimney liners. 316 Ti has titanium alloy making it better for coal and gas. The Ti stands for titanium. It is a superior steel to use.

All three make a similar looking basic chimney liner products. Looks is where the similarity stops however.

Consider the design.

Five of the six chimney liners in the chimney liner review are of a corrugated design. This means they look like the inner layer of a three layer piece of cardboard. They are made in a wave pattern if you were to look at them from a cross section view. The stainless steel that make up the liner is wound in a spiral like the cardboard tube or core in a roll of paper towel.

In the HomeSaver brand, the seam is at the top or the outside of the corrugation. The 6-ply seam is not crimped. This in theory will make unpacking easier. Some users indicated this is not the case.

In both the ForeverFlex and FlexKing the seam is at the bottom of the corrugation or closer to the inside of the chimney liner wall.

ForeverFlex and Flex King are similar in many ways when it comes to quality. Both have a 7-ply crimped seam which exceeds the 6 ply seam of HomeSaver. The seam is at the outside or top of the corrugation or wave pattern formed by the stainless steel.

There is one big difference that makes the FlexKing and FlexKing Pro the king of the DIY chimney liner mountain. It has to do with the warranty.

All three have warranties. ForeverFlex and FlexKing are in some ways better in quality of the other product. Perhaps this is why they both offer a superior warranty.

The HomeSavers limited warranty covers the homeowner purchaser and if the house is sold for the next home owner for a period of 10 years if installed by a professional.

In second place is the ForeverFlex. They offer a forever warranty. This means it is good for you and who ever you sell your house to.

It is the only warranty like this in the industry. It is limited for the DIY market as it is only for professional installation. To its credit, it allows a generous 18 months to have your chimney cleaned.

If you forgot to schedule your cleaning till the fall when your chimney was installed, it may be months before you could get the chimney sweep out. Your mistake could cost you your warranty. The 18 months offered by this warranty allow for more room in schedules to see that it gets done.

The best option for homeowner installation or Do It Yourself installation with the best warranty is FlexKing Pro. It has a forever warranty with one great advantage. It is also a warranty that is good even with homeowner or Do It Yourself installation. This truly is the only one of its kind in the industry as of this writing.

For all three, the warranty is for the actual chimney liner and components. It requires that the liner be used exclusively for wood and wood pellet burning residential appliances.

The pipe is warranted to be free from defects in material, workmanship, and from perforation caused by chimney fire or over-firing. Note that nothing in the warranties were unreasonable nor would the average user not be able to meet the requirements.

The fine print should be noted.

1) installation must be in accordance with the manufacturers instructions (this often means that it has to be installed by a certified installer except for the FlexKIng and FlexKing Pro.)

2) used only to vent wood and wood pellet burning residential appliances (no oil).

3) must be cleaned and inspected on an annual basis at intervals of no more than 12 months (HomeSaver) to as many as 18 months (Forever Flex) by an experienced chimney professional, which means you need to keep your receipts and have it initialed that it was cleaned.

4) corrosive chemicals cannot be used for cleaning. (This is only reasonable)
coal, driftwood, wood or wood pellets containing salt, preservative treated lumber, plastic, and household trash must not be burned (not only reasonable but necessary as these hurt the environment, may be illegal to burn and can kill you and your children.)

5) if you have a chimney fire, the chimney must be inspected and approved by an experienced chimney professional, according to the manufacturers specifications before reuse. (how will a homeowner know what to inspect or look for?)
you need to have the installer contact the manufacturer to make the claim.

6) some required a cap or slate covering be installed. (No chimney should be with out one.)

Next consider the crush test.

The HomeSaver website has pictures of a crush test. They suggest asking your chimney installer to stand on your pipe. Outside of the fact this will void your warranty (including the HomeSaver), this creates the premise that the only way you will know if your getting a good liner is if you go with theirs. Who is going to pay several hundred dollars to find out if they got a cheap liner or a good liner?

There is also a video of the crush test. There is only one little problem with the concept. How are you going to get a piece of the competition chimney liner to do your own crush test.

So. for the sake of this review, here are the results of our testing. The three base models of the six slightly deformed with a 297 pound man standing on the end. Standing in the middle, none of the three suffered any damage. Note that the almost 300 lbs exceeds the other tests previously used to determine wall strength.

Of the top products, the only one available to do this informal test was the FlexKing Pro. It supported the almost 300 pound man standing on the end. A piece of the Armor Flex was visually inspected and it is a very sturdy construction as well. Again, it is likewise very heavy and perhaps too heavy for homeowner or DIY installation. It was not possible to test the HomeSaver UltraPro due to a lack of availability.

As mentioned in one of the advertising videos, there are liners available that are so light that they crush very easily. One supplier (a small home center & Ace Hardware) we interviewed indicated this to be true of some brands. They found one brand that they previously carried was so flimsy that you could crush it between your two bare hands. They no longer carry that brand.

We have not considered any of those chimney liners in this review. We are only looking at three of the what are considered the best brands.

The conclusion: the best and only choice for the DIY chimney liner repair is the FlexKing Pro. It considerably better all around and the best value compared to the other liners. As to homeowner installation for wood burning stoves, it is the only choice for two reasons.

1) the homeowner installation warranty provision

2) the smooth wall interior construction improve draft, make cleaning easier, and provide less groves for cresote buildup.

Have fun with your DIY project and be healthy and save money.

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